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Product Information
Get Clean and Fresh Skin

Purpose Gentle Cleansing Wash is a gentle and mild formula to take care of sensitive skin. It cleanses surface impurities, excess oil and cosmetic application with ease without causing dryness or depriving skin of its essential lipid levels. It has non-irritant properties and can be used to remove eye makeup too. With this wash, skin feels refreshed, clean and hydrated.

  • Removes impurities, dust and makeup residue
  • Does not dry or strip skin's moisture content
  • No stinging or irritation
  • Hypoallergenic and non-comedogenic

A dermatologist-tested formula with pH levels close to water, it's gentle enough to be used on a daily basis.


Just For You: All skin types

A Closer Look: Purpose Gentle Cleansing Wash contains ingredients that are mild and gentle even on sensitive skin. It does not dry or strip skin's protective barriers, does not congests pores or cause irritation.

You Won't Find: Paraben, soap and oil

Get Started: Wet hands and face. Mix cleanser with water, work into a lather and massage in gentle, circular motions. Rinse thoroughly.

Product Notes

View All Purpose View All Face Cleansers

Purpose Gentle Cleansing Wash With Pump Top, 6 oz, 2 pk

71 reviews
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List: $12.95

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Gentle Cleansing Wash with Pump Top
$1.00/oz
$11.99
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REVIEW SNAPSHOT®

by PowerReviews
PurposeGentle Cleansing Wash with Pump Top
 
4.9

(based on 16 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Moisturizing (7)
  • Cleans effectively (6)
  • Easy to use (6)
  • Long lasting (6)
  • Pleasant smell (6)

Cons

    Best Uses

    • Daily use (7)
    • Baths (6)
    • Bathing (5)
    • Washing (4)
    • Sensitive skin (3)
      • Reviewer Profile:
      • Brand buyer (5), Budget shopper (5), Parent of two or more children (3)

    Reviewed by 16 customers

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    Displaying reviews 1-15

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    (2 of 2 customers found this review helpful)

     
    5.0

    Excellent product for the price

    By RT(R) mom of 4

    from Rockland, WI

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Gentle
    • Leaves Clean Feel
    • Moisturizing
    • Smells Great

    Cons

      Best Uses

      • Daily Use

      Comments about Purpose Gentle Cleansing Wash with Pump Top:

      Love this stuff!!! Smells great. Lasts a long time. Cuts through the sweat, greasy sunscreen, and sand of all the Summer fun but, leaves baby soft and smelling good.

      Comment on this review

       
      4.0

      Big

      By Stewie

      from Bklyn

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Cleans Effectively
      • Easy To Use
      • Long Lasting
      • Moisturizing
      • Pleasant Smell
      • Rich Lather

      Cons

        Best Uses

        • Baths
        • Travel

        Comments about Purpose Gentle Cleansing Wash with Pump Top:

        Didn't expect the bottle to be so big.
        good buy, great smell.

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        Great for sensitive, oily skin

        By Bronx Mom

        from Bronx, NY

        About Me Brand Buyer

        See all my reviews

        Pros

        • Balances Skin
        • Gentle
        • Improves Skin Texture
        • Leaves Clean Feel
        • Not Greasy

        Cons

          Best Uses

          • Acne-Prone Skin
          • Combination Skin
          • Daily Use
          • Oily Skin
          • Sensitive Skin

          Comments about Gentle Cleansing Wash with Pump Top:

          This was recommended to me when I was in my late adolescence by a friend who was plagued by acne problems. It had been doctor recommended to her. It was great for my oily, breakout prone skin then. As I got older I moved on to products geared towards 35+y.o. women. However, a recent eczema outbreak triggered by one of those products led me back to Purpose. It was great! My skin was soothed, re-balanced and restored. I highly recommend Purpose.

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          HUGE Bottle!

          By Mama2WildThings

          from Santa Cruz, CA

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Cleans Effectively
          • Easy To Use
          • Long Lasting
          • Moisturizing
          • Pleasant Smell
          • Rich Lather

          Cons

            Best Uses

            • Baths
            • Daily Use

            Comments about Purpose Gentle Cleansing Wash with Pump Top:

            In reading some of the reviews, I'm not sure if it's the luck of the draw or what, but I received a bottle with a pump, and it IS wonderful to have the pump. This soap is nice and creamy, and it suds easily and rinses easily too. Can't go wrong with the classic J&J's scent!

            Comment on this review

             
            5.0

            Great body wash for you and baby!

            By lcyeaton

            from Baker City, OR

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Cleans Effectively
            • Easy To Use
            • Long Lasting
            • Moisturizing
            • Pleasant Smell
            • Rich Lather

            Cons

              Best Uses

              • Baths
              • Daily Use
              • Showers

              Comments about Purpose Gentle Cleansing Wash with Pump Top:

              Great smell and feels wonderful! Been using it on my toddler, infant, and myself :)

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              5.0

              A Clasic will never Disappoint!

              By 2 is the Limit

              from Washington, DC Metro Area

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Cleans Effectively
              • Easy To Use
              • Long Lasting
              • Moisturizing
              • Pleasant Smell
              • Rich Lather

              Cons

                Best Uses

                • Baths
                • Daily Use
                • Showers
                • Travel

                Comments about Purpose Gentle Cleansing Wash with Pump Top:

                There have never been any regrets or complaints when it comes to using this product. Despite the fact that my kids are six years apart, Johnson & Johnson products have always been a staple in our home, especially the Classic Baby Wash. When you smell your child there is no doubt as to what product you have used. There is nothing like that "baby smell". (Keep in mind that J&J makes other scented body products that I use and would recommend also).

                However, I will miss the pump, as it makes use so easy and can be quickly locked back into place, especially when you are dealing with the necessary quick clean ups.

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great for Sensitive Skin

                By Daniid

                from New York, NY

                About Me Brand Buyer

                Pros

                • Balances Skin
                • Gentle
                • Leaves Clean Feel
                • Smells Great

                Cons

                  Best Uses

                  • Sensitive Skin

                  Comments about Gentle Cleansing Wash with Pump Top:

                  I have always been searching for a product that won't irritate my skin, but get's the job done at the same time.
                  I love this product! smells great, cleans great, while respecting your sensitive skin!

                  Comment on this review

                   
                  5.0

                  Favorite facewash

                  By Busy shopper

                  from North Bay, CA

                  About Me Brand Buyer

                  Pros

                  • Balances Skin
                  • Gentle
                  • Leaves Clean Feel

                  Cons

                    Best Uses

                    • Sensitive Skin

                    Comments about Gentle Cleansing Wash with Pump Top:

                    I've been buying expensive face washes for my sensitive skin for years. A friend recommended Purpose and I've been using it ever since. For the price, it's amazing! Unscented, gentle, light facewash that gets foamy and cleans well. Sometimes hard to find though. [...]

                    Comment on this review

                     
                    5.0

                    Love this baby wash

                    By 2rterri

                    from Pleasant Hill, MO

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Cleans Effectively
                    • Easy To Use
                    • Long Lasting
                    • Moisturizing
                    • Pleasant Smell
                    • Rich Lather

                    Cons

                      Best Uses

                      • Baths

                      Comments about Purpose Gentle Cleansing Wash with Pump Top:

                      Have bought other brands even other name brands of the body wash with the pump dispenser. Love this one pump actually works and easily. Soap seems to last forever and smells like a baby.

                      Comment on this review

                       
                      4.0

                      Great product...BUT...

                      By Mom to triplets

                      from Washington, D.C.

                      About Me Brand Buyer

                      Pros

                      • Cleans Effectively
                      • Easy To Use
                      • Long Lasting
                      • Moisturizing
                      • Pleasant Smell
                      • Rich Lather

                      Cons

                        Best Uses

                        • Baths
                        • Daily Use

                        Comments about Purpose Gentle Cleansing Wash with Pump Top:

                        This body wash is just about all that I use on my triplets. The wash itself is fantastic. The only problem is that it isn't really a pump bottle, as shown. The past two times that I purchased this, it did not have a pump, which I prefer. Otherwise, great product!!

                        Comment on this review

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Best value

                        By Kristie

                        from Pittsburgh, Pa

                        Pros

                        • Lightweight
                        • Moisturizes
                        • Non-Greasy
                        • Smells Great
                        • Softens Skin
                        • Soothes Skin

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Purpose Gentle Cleansing Wash with Pump Top:

                          This is the best value for the money. It is a huge bottle and my kids love it. We use it as a bubble bath, body wash and shampoo. I love the pump because my kids can't spill it like they love to do. It is so gentle and smells great. I recommend this 5 stars!

                          Comment on this review

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          The Best!

                          By Paige's mom

                          from New York, NY

                          About Me First Time Parent

                          Pros

                          • GENTLE

                          Cons

                            Best Uses

                            • Bathing
                            • Washing

                            Comments about Purpose Gentle Cleansing Wash with Pump Top:

                            This is the only wash I have tried that keeps my baby's skin from drying out AND smells nice. It is gentle enough to wash her hair and face every night and the pump is great!

                            Comment on this review

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            The Pump Is Awesome!

                            By mwarner1024

                            from Etna Green, IN

                            About Me Parent of Two or More Children

                            Verified Buyer

                            Pros

                            • Comfortable
                            • Compactable
                            • Dries Easily
                            • Easily Stowed
                            • Playful Design

                            Cons

                            • none

                            Best Uses

                            • Bathing
                            • Bathroom
                            • Hygiene
                            • Washing

                            Comments about Purpose Gentle Cleansing Wash with Pump Top:

                            I love the pump on this product. It is so convenient. Also the scent is amazing.

                            Comment on this review

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            Convenient Pump Dispenser

                            By HLC's Mommy

                            from NY, NY

                            About Me First Time Parent

                            Verified Buyer

                            Pros

                            • great pump design

                            Cons

                              Best Uses

                              • Bathing
                              • Washing

                              Comments about Purpose Gentle Cleansing Wash with Pump Top:

                              Great, convenient dispenser

                              Comment on this review

                               
                              5.0

                              Wonderful Product!!

                              By Lisee

                              from Petersburg, VA

                              About Me Parent of Two or More Children

                              Verified Buyer

                              Pros

                              • Comfortable
                              • Really is TEAR FREE

                              Cons

                              • Seals Poorly

                              Best Uses

                              • Bathing

                              Comments about Purpose Gentle Cleansing Wash with Pump Top:

                              I use this to give my 23 month old a bath and to give him bubbles in his bathwater. He likes to splash so I don't worry about the soap getting in his eyes.

                              Comment on this review

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