The Pantene Pro-V Expert Collection is a premium line born from our Swiss heritage and has been specially crafted for those who seek an exceptional level of care. Pantene Pro-V Expert Collection AgeDefy Shampoo, with a triple blend complex, was specially designed with Olay experts to help fight 7. signs of aging hair: 1. Reduces breakage 2. Prevents split ends 3. Reduces frizz 4. Controls Unruly grays 5. Minimizes lackluster color 6. Minimizes the look of thinning 7. Minimizes dryness. Gentle enough for daily use on color-treated hair.; Fights 7 signs of aging hair: Breakage, Split Ends, Frizz, Unruly Grays, Lackluster Color, Thin Look, Dryness; For hair that acts up to 10 years younger, use with Pantene Pro-V Expert Collection AgeDefy Conditioner and Advanced Thickening Treatment; Created with Olay Anti-Aging Experts; Gentle enough for daily use on color-treated hair.