NOWFoodsFoods Fructose is commonly called "fruit sugar" because it is the main sugar in many fruits. However, fructose is now produced from corn syrup, which is derived from corn. NOW Foods Fructose Fruit Sugar is almost 50% sweeter than sucrose and requires about 2/3 the amount to get the same sweetness. This means NOW Foods Fructose Fruit Sugar provides nearly 33% fewer calories per serving. NOW Foods also supplies other unique sweeteners that can be substituted for processed table sugar including: Barley Malt, Beet Sugar, Date Sugar, Dextrose, Lactose, Maple Syrup, Turbinado Sugar and Xylitol.