The warm, spicy scent of organic cinnamon will flood your senses when you open the box. Woven into the center of our organic evaporated cane juice crystals--a true taste experience you'll enjoy balanced with the goodness of over 20% of your daily value for fiber. Dating back to ancient times, cinnamon was once more precious than gold and was regarded as a sign of prosperity in medieval Europe. Its many uses ranged from perfume to incense, antibacterial to stimulant, and as a token of friendship. "True cinnamon" originated in Sri Lanka, although related species grown throughout Asia are recognized as cinnamon. From May through October, cinnamon is harvested from evergreen-like trees of the Laurel family. The bark is scraped off during the rainy season when it peels more easily. When left to dry, it curls into those familiar cinnamon sticks you store in your spice rack at home. You'll enjoy Cinnamon Harvest organic cereal, we promise!