In the 1930?s, Hubert Hansen and his three sons began selling fresh, non-pasteurized juices to film studios and retailers in Southern California under the Hansen?s name. In the 1970?s, Tim Hansen, the grandson of Hubert, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100% juices also under the Hansen?s label. For over 70 years Hansen?s has enjoyed a loyal consumer following for its high quality, delicious all-natural beverages. Hansen's is a leading marketer of all natural alternative as well as functional beverages. The Brand is recognized nationally.