Cumin is the ground, dried fruit of the Cuminum Cyminum plant. It is earthy, hot and tangy in flavor and is pale green to tan in color. It is similar in appearance to caraway seed before being ground. Its use has increased dramatically due to the growing popularity for Mexican, Indian and North African foods. Durkee Ground Cumin is ground using the cool head milling process, giving it a consistent quality and flavor. This process also gives it an increased flavor profile over many competitors' products, which are usually ambiently ground.