Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent hair color that delivers vibrant, fade-resistant color and shine. Dark and Lovely's exclusive Moisture Seal Technology's super-rich conditioning: locks in shine to illuminate color, helps protect colored hair from damage, and leaves hair smooth and silky. Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident...Color with Dark and Lovely!