After 40 years of being a natural blond I wanted a change. This color is really beautiful. Most people think it's my natural color. I add an extra 5 minutes on the gray spots that need more covering. The color doesn't get darker which stated on the box may happen. My hair has never been shinier and it stays that way for the entire month when I use the conditioner after every washing. I love the fact that it works so quickly, is easy to use and leaves no bad lingering smell. The two local places I usually buy it at haven't had it in stock lately. I hope that doesn't mean the color has been discontinued. No other product comes close to this perfect color for me. The shade on the box is a true match...almost a medium auburn rather than the lighter shade it's called. Best purchase I ever made. SOAP.COM...please don't ever drop this from the supplies you offer.

I have fine blonde hair that is basically the same color as I used (light blonde). It really adds shine and brightness and volume. It's really easy to use with the comb applicator, and it's done in about 10 minutes!

4 stars only because I still have a strand or two of gray, but with my hair, they look like platinum highlights, so no big deal. Not sure how it would be with darker hair?

easy to use

I have pretty thick hair, but the reviews I read indicated that one application would be enough. It wasn't! My hair is now multi-colored, and not all of my grays were covered. I think my grays are extra-stubborn. Salons have had difficulty covering them, too.

I love this haircolor! The comb tip at the end of the applicator made it super easy to evenly distribute the color through out my hair. The smell was strong, but that's expected with hair color. It only took 10 minutes for the color to set. The conditioner made my hair shiny and it didn't look dry like some colors do to your hair. I bought a dark brown and it was really a dark brown, not an ashy black like I have seen before. I'll be buying this product again when the gray hairs come back!

Comments about Clairol Perfect 10 by Nice 'n Easy Hair Color:

This is a great hair color. Application only takes 10 minutes - which is wonderful. Color is not flat and is very true to the color swatch on the box. It also does not fry my hair.

I would (and do) highly recommend this product.