Color you'll love. Color that Lasts. Get 6 full weeks of dual-conditioning color. Balsam Lasting Color is a no-drip crème that leaves hair soft and silky with a full 6 weeks of rich, shiny dual-conditioning hair color. It’s long-lasting conditioning crème color at a gorgeous price.; 100% gray coverage for 6 weeks; 3 weeks of color-locking conditioner; Long-lasting color that's healthier-looking and shinier than before you colored.