Charmin Ultra Strong Toilet Paper. Cleans so well you can use less. Use less* with Charmin Ultra Strong with DuraClean texture. *vs. the leading value brand; 2-ply Toilet Tissue; Use up to 4X less with Charmin vs. the leading value brand. Charmin.com; 24 Double Rolls of Charmin Ultra Strong toilet paper equals 48 Regular Rolls; Use Less* with DuraClean texture *vs. leading value brand; Has earned the Good Housekeeping Seal; Unscented; Septic safe.