For serious styling and that irresistible well-hydrated look, apply Cool Medium, a lightweight medium-hold hair gel, to damp hair. Style as desired. Feel Cool. Look Hot. Cool Medium has glycerin and PVP, which are styling agents that help hold hair in place; swertia japonica extract, a DHT blocker that helps prevent hair loss; and cucumber and lemon extracts, which act as moisturizing agents that fortify and seal the hair shaft. It is dermatologist tested, pH-balanced for all skin types and cruelty free.