American Crew Forming Cream provides a strong hold, pliability and natural shine for your hair. For classic or avant garde styles, Forming Cream is easy to manipulate with it's excellent pliability, while lanolin wax boosts hold for a long-lasting look. With sucrose conditioners that won't dry the hair, this feathering taffy-like textured formula provides a matte finish and a stay-put look.

Medium Hold with Medium Shine

Easy to use styling cream works well for all hair t