It’s time to rock your beautiful and connect with other COVERGIRLs just like you! easy breezy beautiful COVERGIRL®. For fifty years, COVERGIRL has created must-have beauty products that bring out the best in women. We understand the transformative effect makeup can have not just on the outside, but the inside as well and have always been an advocate of women rocking their unique kind of beautiful. Since 1961, COVERGIRL has made it easy, breezy, and beautiful to be yourself.