In 2005, best friends Marc and Vinit started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin) to serve as an umbrella for all its sites. Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys and games; Casa.com for décor and home products; Vine.com for green goods; AfterSchool.com for kids' sports and activities; Bookworm.com for children's books; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time: In 2006, Quidsi had two employees... in 2013, it will have more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

Learn more about Quidsi and its history.

In a few short years, Diapers.com established a strong customer base of nearly one million parents. It soon became clear that many of these folks wanted the company to expand their product offering - beyond baby items. The team knew that the operational systems that made Diapers.com so efficient could also be leveraged to support new specialty sites, offering many other product assortments. In 2009, Quidsi (meaning "what if" in Latin) was adopted as a corporate name to serve as an umbrella for all its sites.

To continue making life easier for their loyal Diapers.com following, Quidsi launched Soap.com in the summer of 2010 for health, beauty and household essentials. Next up was BeautyBar.com, a luxury beauty boutique. Not long after, Quidsi introduced Wag.com for pet supplies. And in the fall of 2011, YoYo.com, featuring toys, games, books and collectibles, joined the Quidsi family. Six months later, Casa.com made its debut with over 30,000 home goods products. In July 2012, AfterSchool.com, a site for kids' sporting goods and activity supplies, joined the team. Benefitting from a shared cart, our busy customers can now shop across seven sites and reach free shipping faster.

Quidsi has grown from two employees in 2006 to over 900 in 2012. Seattle-based Amazon purchased Quidsi in early 2011 but the company operates independently in New Jersey, where Marc and Vinit first met in 1981. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), Vine.com (natural and organic goods), AfterSchool.com (kids' sports/activity gear), Bookworm.com (children's books) and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $35+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.