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      Welcome to Soap.com

      "Get Stuff. Done."

      We all have our favorite everyday essentials: the toothpaste we grew up with, the detergent that reminds us of spring, the shampoo that revives us in the morning and the vitamins that keep us healthy. But, let's face it, we've got better things to do than hunt through cluttered aisles and wait in lines at the drugstore. Plus, who has the patience - and the muscle power - to lug home all those heavy bags?

      Meet Soap.com. With over 25,000 products under one virtual roof, we do the dirty work for you. From your beauty basics and household necessities, to the nutritional products that keep you feeling your best - we've got you covered. We've got great prices too, with fantastic everyday values across our range of products and a Savings Center that makes it easy to find the stuff on sale this week. And here's the best part: we deliver everything to your door within 2 business days for free.

      No lines. No heavy bags. No driving. Just the products that keep your life in balance, conveniently shipped to your door faster and easier than any errand you've done before. And did we mention our award-winning customer service? We take pride in delighting our customers, and do everything we can to ensure that your experience is hassle-free, fun and rewarding. If you don't like something, send it back. If you have a suggestion, let us know. We're here when you need us - 24 hours a day, 7 days a week, 365 days a year.

      Welcome to Soap.com! Happy shopping.

      Our Short (But Incredible) History

      In 2005, best friends Marc and Vinit started Diapers.com with a simple goal – to make life easier for new parents. Since then, more than a million customers have shopped the site for its wide selection of diapers, formula, car seats, strollers, clothing, cribs, toys and more.

      Serving moms and dads was one thing, but making life easier for the rest of the family was the next big step. The team knew the operational systems that made Diapers.com so efficient could also be leveraged to support new specialty sites, offering many other product assortments. In 2009, Quidsi (meaning "what if" in Latin) was adopted as a corporate name to serve as an umbrella for all its sites. The following year, the company announced the launch of Soap.com. With a great selection of 25,000 health, beauty and household products, Soap.com set out to deliver one-stop shopping for everyday essentials.

      In April 2011, Quidsi was acquired by Seattle-based Amazon, the world's largest Internet retailer. The two companies share a passionate commitment to their customers as well as a culture of innovation and a focus on long-term vision. This acquisition gives Quidsi the opportunity to deliver its extraordinary service to an even larger audience. Quidsi continues to operate independently out of its New Jersey headquarters.

      Shortly after the Amazon acquisition, Quidsi launched Wag.com, a pet specialty site. From food and treats to toys and pampering must-haves, Wag.com delivers everything you need for your pet, with the same speed and service our customers have come to expect. With Wag.com, there's something for the other baby in your family.

      Soon after came YoYo.com, dedicated to making toy shopping an easy and fun experience. With straightforward tools, handpicked recommendations and a selection of more than 20,000 toys from both big names and specialty brands, YoYo.com helps shoppers find the perfect toy fast.

      Six months later, Casa.com made its Quidsi debut with over 35,000 home goods, decor, and housewares products, arranged in a clean and easy-to-navigate site featuring everything from classic brands to specialty collections. Casa.com creates a curated experience that helps shoppers browse and find exactly what they need quickly and efficiently, making Casa.com the ultimate destination for online home shopping year-round.

      About Our Family of Brands

      About Quidsi, Inc.

      As one of the fastest growing e-commerce companies in the country, Quidsi operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (prestige beauty), Wag.com (pet products) and YoYo.com (toys). In April 2011, Quidsi was acquired by Amazon, the world's largest Internet retailer. The companies share a passion for customer satisfaction as well as a laser-like focus on innovation. Quidsi's customers enjoy a broad selection of the best products, free 2 business days shipping, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.

      LEADERSHIP TEAM

      Marc Lore
      Co-Founder, CEO & Chairman
      Vinit Bharara
      Co-Founder, COO & Board Director
      Scott Hilton
      Executive Vice President, Operations
      Eugene Hertz
      Chief Information Officer
      Christina Carbonell
      Senior Vice President, Retail
      David Licata
      Vice President, Accounting & Finance
      Wei Yan
      Chief Technology Officer
      Josh Himwich
      Vice President, e-Commerce Solutions
      Nate Faust
      Vice President, Special Operations
      David Hung
      Vice President, Supply Chain
      Sharon Fox
      Senior Vice President, Consumables
      Prasad Pola
      Chief Information Officer

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